behold the awesome power of advertising.
this teaser poster for the friday the 13th re-imagining/re-envisioning/remake/whatever completely changed my attitude towards the film. i went from “meh” to “omg-i-wish-i-owned-a-time-machine-and-could-send-myself-to-next-february” in about 0.05 sec. simple, stylish and elegant, it communicates everything you need to know about the film using a single image and a date. the poster implies a seriousness to the material that’s been missing from the series for far too long. in addition to the poster, i’ve read positive things about the footage shown at comic-con, so consider me converted — i’m now excited about this particular remake.